140 Proof

140 Proof is an advertising technology company that specializes in journey advertising, integrating various media strategies into a seamless platform for optimizing marketing campaigns. Founded in 2009 and headquartered in San Francisco, US, 140 Proof operates as an independent entity. The company has undergone a strategic pivot by focusing on journey advertising. In August 2016, AcuityAds acquired 140 Proof for USD 20 mn.

The company has completed a total of three deals. 140 Proof offers illumin, a comprehensive journey advertising platform that enhances advertising campaigns through real-time data insights and AI-powered optimizations. The platform supports advanced audience segmentation, campaign performance tracking, and personalized advertising management, catering to brands and agencies across North America, Europe, and Latin America. 140 Proof generates revenue through a subscription-based model, allowing clients access to its advertising platform and tools.

Clients, including advertising agencies and brands, subscribe to various tiered plans tailored to their marketing needs, enabling them to utilize advanced analytics for multiple campaigns. Following the acquisition in August 2016, 140 Proof plans to utilize the funding for expanding its product offerings and enhancing platform capabilities. The company is focused on developing new features and expanding into new markets, with specific plans to target regions in Europe and Latin America by the end of 2024.