12 Interactive LLC

12 Interactive LLC offers a comprehensive employee discount platform that enhances financial wellness for employees through exclusive deals from various top brands, aimed at improving workplace morale and fostering employee loyalty. 12 Interactive LLC, founded in 2006, is based in Chicago, US. The company specializes in creating employee discount solutions that support employer benefits offerings. Chris Hill serves as both the Founder and CEO, leading the firm through its singular deal in August 2018, when Susquehanna Growth Equity invested USD 50 mn in a GROWTH round, bringing the total amount raised to USD 50 mn.

PerkSpot specializes in providing an employee discount solution designed to enhance the financial wellness of employees by offering exclusive discounts on a wide range of products and services from top brands. Their platform allows employees to access these discounts seamlessly, enabling them to stretch their paychecks and make informed purchasing decisions. The service caters primarily to employers seeking to enrich their benefits offerings without incurring additional costs, thereby fostering employee loyalty and improving workplace morale. PerkSpot's client base includes businesses across various industries looking to implement robust and engaging employee benefits programs, with a focus on U.

S. companies. The company’s solutions are designed to simplify perk management for HR leaders, allowing them to concentrate on strategic priorities while providing ongoing support and resources to ensure year-round engagement. PerkSpot generates revenue through partnerships with employers who subscribe to their employee discount platform, granting their employees access to a range of exclusive deals.

The transactional structure typically involves employers paying a fee to PerkSpot for the implementation and maintenance of the discount service, while employees benefit from significant savings on purchases made through the platform. This B2B model enables PerkSpot to establish long-term relationships with its corporate clients, who seek to enhance their employee value proposition. The firm’s flagship offering includes its all-in-one discount solution, which is designed to alleviate financial stress among employees, thereby increasing engagement and satisfaction within the workplace. Specific pricing plans and terms of engagement are tailored to individual employer needs, ensuring that the service remains both cost-effective and impactful for all stakeholders involved.

Following the GROWTH round investment of USD 50 mn by Susquehanna Growth Equity in August 2018, 12 Interactive LLC plans to further expand its product offerings and improve its existing platform. The company is targeting new markets across North America and is exploring opportunities in European markets by 2025. The recent funding will be allocated to product development and enhancing user experience, which are essential for maintaining competitive advantage and supporting future growth.