100 Thieves Inc.

100 Thieves Inc. is a lifestyle and esports organization that merges streetwear with gaming culture, focusing on high-quality apparel and merchandise designed for the gaming community. Founded in 2017, 100 Thieves Inc. is based in Los Angeles, US.

The company operates as an independent esports and entertainment brand. Matthew Haag, who previously founded other enterprises, serves as both CEO and Founder. In November 2021, the firm successfully raised USD 62. 04 mn in a Series C funding round led by Green Bay Ventures, among other investors.

The total amount raised by the company stands at USD 62. 04 mn, with a current valuation of USD 404. 78 mn. 100 Thieves is a leading lifestyle and esports organization that specializes in apparel and merchandise, combining elements of streetwear with gaming culture.

Their core product offerings include high-quality clothing items, such as hoodies, t-shirts, jerseys, and accessories co-branded with renowned partners like Adidas. These products appeal primarily to gamers and esports enthusiasts, reflecting both competitive gaming and urban culture. The apparel serves a dual purpose, providing practical wear for gaming events and a fashionable statement for everyday use, primarily distributed in North America and Europe, targeting younger, tech-savvy consumers. 100 Thieves generates revenue through direct-to-consumer sales of its branded merchandise, focusing on apparel collections and collaborations.

The company's transactions are structured around individual purchases made via their online store, where customers can buy exclusive items such as the "adidas Originals Drop" and the "Deadeye Collection. " Flagship products like the 2025 Primary Jersey and various hoodie styles are prominently featured, with pricing ranging from mid-range to premium, catering to both casual buyers and devoted fans. The business model emphasizes limited drops and collaborations, often creating heightened demand and driving sales through strategic marketing campaigns that engage their community of gamers and influencers. In November 2021, 100 Thieves Inc.

raised USD 62. 04 mn in Series C funding, which will be utilized to enhance the growth of its core esports, entertainment, and apparel businesses, in addition to launching new businesses and pursuing strategic acquisitions. The company plans to release new product lines aimed at expanding its market presence, particularly in untapped regions for esports merchandise by the end of 2023.