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Fundraising in 2022: A guide for first-time fund managers

Fundraising as a first-time fund

Launching and fundraising for a new fund is no easy feat. In a crowded market, and with many investors shut-off to building new relationships, recently established fund managers can face months or years of scarcity and uncertainty.

Attracting your first commitments can be extremely challenging. While demonstrating an attractive track record and having a compelling story are key for investors, expanding your network to gain attention and trust has never been more critical.


Capital concentration is increasing

Our data shows that an increasing share of fundraising is going to a smaller group of fund managers. As LP’s investment plans become more mature, an increasing portion of their investments are going to re-ups with existing relationships—making it even more challenging for newcomers.

As a result, standing out from the crowd with a differentiated strategy is becoming increasingly difficult—but crucially—more important than ever.


Where are asset allocations coming from for private capital?

Family offices are an increasingly important source of investment into private capital, and 2021 saw these mandates grow even further. Most investor types saw growth between 2020 and 2021, with only public pension funds and wealth managers seeing a drop in mandates issued across the key private capital asset classes.

Knowing where investors are most active geographically and which regions are growing or declining is also important for new managers to optimize their fundraising efforts. Preqin data shows that, from 2017 to 2021, active investors in Asia have grown rapidly, while both North America and Europe have seen a decline.




How Preqin can help

In an industry dominated by established fund managers, Preqin is dedicated to helping funds of all sizes to capture investor commitments. Our data and research can help emerging managers to sharpen their fundraising strategy by identifying successful placement agents in a given geography and focusing on investors actively seeking new GP/investor relationships.

By providing insider access to key investor news, data, and research, we can help you better understand changes in the market and explore the latest trends driving the industry.
Preqin Insights

Guide your strategy with actionable insights

Discover key content and expand your resources for fundraising in a crowded market

Preqin Quarterly Updates

Our Quarterly Updates cover major shifts, changes, impacts, and developments in the changing alternatives market.

Fundraising Guides

Our fundraising guides are invaluable for international GPs raising capital in specific regions. They outline the fundraising environment, latest regulatory changes, and investor characteristics to provide an expert view of the opportunity set for capital raisers.

Investor Outlook

Our Global Reports are the industry's most complete and in-depth annual review, split by asset class, and provide insightful data and charts on fundraising, investors, assets under management, performance, and fund managers.

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Our Data Commitment

Improve your firm's visibility to global investors by 500%

Preqin is the leading data provider in the private markets industry, renowned for our commitment to objectivity, transparency, and high-quality data.

Why contribute data to Preqin?

  • Gain traction with investors: Robust fund profiles are 5X more likely to be seen by investors.
  • Enhance your track record: 74% of fund managers contribute performance data to improve their fundraising efforts.*
  • Improve transparency: Join the 9,000 private capital firms that already contribute to data.
Attract new investors with an up-to-date profile

With 1,300+ investors in the alternatives industry actively using Preqin, a recently updated profile will:

  • maximize your visibility 5X among global investors and decision-makers
  • ensure key stakeholders see the most accurate representation of your profile and performance
  • keep up with your competitors who already update their information and showcase their achievements
  • become eligible to rank in our league tables and differentiate your firm in a crowded fundraising environment
*Source: TechValidate

Already a data contributor?

Ensure your profile is still accurate and control your overall performance narrative. Get in touch with our research team today.

Not contributed data yet?

Updating your information with Preqin only takes a few minutes. Connect with our research team to ensure that your fund is being accurately represented to potential investors.
Preqin Pro

17,000+ investors at your fingertips with Preqin Pro

With an up-to-date profile on Preqin Pro, your fund will be visible to 1,300+ investors who subscribe to Preqin and are looking to commit capital across all key asset classes. You will also have access to the details of over 17,000 active investors.

Source investors looking for funds like yours

Grow your network and find new LPs

Our Suggested LPs feature uses powerful and personalized modelling to rank our database of 17,000+ investors in relation to your unique use case. As a first-time or early fund, you can use Suggested LPs to grow your network and find previously unexplored investors.

Source LPs looking for new GPs

Our Mandates & RFPs feature allows you to filter specifically for investors who are receptive to first-time funds. You can also filter for investors seeking to engage with fund managers they haven't invested with previously.

Find the best placement agents

Utilize our search tools to find placement agents that suit your needs, opening your door to more networking opportunities and allowing you to focus on your wider goals.

One centralized fundraising hub

The Fundraising Dashboard provides a space where you are able to set preferences across asset class, strategy, sector, investor type, and location to refine your overall view in Preqin Pro.

Explore Preqin Pro

Register for a complimentary demo with one of our experts to see how you can expand your network and connect with the right investors.

How can we help you?

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