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Upfront Ventures

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Overview Known Decision Makers Private Capital Funds Managed Known Investors
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Type

Private Equity Firm

Location

Santa Monica CA US

Alternative Asset Classes

PE

Established

1996

Firm Ownership

Independent Firm

Investment Team Staff

Total Staff

14
Upfront Ventures, previously known as GRP Partners, is a Los Angeles-based private equity firm that makes early stage and venture capital investments in North America. The firm focuses its investments in the financial services, consumer and retail services, digital media and software, SaaS, cloud infrastructure, and mobile applications sectors. Upfront invests in seed and initial financing rounds with additional capital reserved for follow-on investments. Typically, the firm invests in the US, particularly in southern California, but will consider opportunities in Europe.
Asset Class No. of Funds Currently Managed Funds Raised in Last 10 Years Est. Dry Powder Strategies
Private Equity 19 Early Stage, Early Stage: Seed, Expansion / Late Stage, Growth, Venture (General)
Real Estate - -
Private Debt - -
Infrastructure - -
Natural Resources - -
Asset Class No. of Funds Currently Managed AuM Date of AuM Strategies
Hedge Funds 0 -

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10 Known Decision Makers

Contact Name Position Location Email Telephone Asset Class
Chief Operating Partner Santa Monica, US PE
Founding Partner Santa Monica, US PE
Partner Santa Monica, US PE VC
Partner Santa Monica, US PE
Partner Santa Monica, US PE VC

Showing 5 of 10 known decision makers at Upfront Ventures

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21 Private Capital Funds Managed

Fund Name Vintage Strategy Status Fund Structure Closed Size (MN) Target Size (MN) Primary Region Focus
Venture (General) Raising Commingled North America
Venture (General) Raising Commingled North America
Early Stage: Seed Raising Commingled North America
Growth Raising Commingled North America
Venture (General) Raising Commingled North America

Showing 5 of 21 private capital fund managed by Upfront Ventures

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29 Known Investors

Investor Number of Funds Type City Country Asset Class
1 Listed Fund of Funds Manager PE VC
1 Insurance Company PE VC
1 Insurance Company PE VC
1 Foundation PE VC
1 Public Pension Fund PE VC

Showing 5 of 29 known investors in Upfront Ventures funds

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