SRI Capital

SRI Capital is an early-stage venture capital firm focused on funding innovative startups primarily in India and the US. The firm will also consider global startups that are looking to enter the Indian consumer market. SRI Capital's three main areas of interest are: (1) Enterprise software and deep tech: The firm is interested in Indian/US startups developing applications and technology for sale to the US enterprise and/or SME market, preferably in a subscription model with built-in scalability for rapid growth. The firm focuses on capital-efficient product development teams, led by technology founders, serving niche market segments. (2) Indian consumer market: Indian startups that are looking to capitalize on the Digital India story to bring innovative products and services to middle-income Indian consumers are interesting to us. The firm targets startups that fully leverage India Stack. (3) Cross-border innovation to serve the Indian consumer market: The firm seeks IP and tech in the Nordics, Israel, and elsewhere. Given it's deep ties to India and networks there, SRI Capital would fund startups that are well-positioned to serve the Indian consumer market. SRI Capital is usually the first institutional investor in a company. The firm invests between $500,000 and $1,000,000 for a meaningful minority interest and is happy to lead the round. The firm is an active investor, providing support to the founders beyond just a board role. SRI Capital may provide additional capital as a bridge or as a part of Series A, capping their investment in any one company at $5,000,000.