Wuyue Meizhuang Asset Profile

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Year established

2018

Location

Guangzhou Guangdong China

Primary Industry

Consumer Products

About

Based in Guangzhou, China, founded in 2018, Wuyue Meizhuang is a Beauty Short Video MCN( Multi-Channel Network) Agency that produces and provides video clips featuring internet celebrities and beauty products. In 2019, Wuyue Meizhuang raised Pre-series A funding from Xintu Captial. As of 2021, the company has approximately 200 employees. The headquarter is located in Guangzhou. Wuyue Meizhuang has subsidiaries in Chengdu and Shanghai. Wuyue Meizhuang engages in the training of beauty talent. Wuyue Meizhuang divides its bloggers into five categories based on the number of followers and fans. More than 20,000 beauty videos are produced every year. The videos are distributed on various video platforms (the main platforms are Douyin, Xiaohongshu, and Kuaishou). Wuyue Meizhuang currently has a total of 200 million fans on the entire network (Douyin, Kuaishou, Xiaohongshu, TIKTOK, Weibo, Taobao). The company cooperated with more than 1,000 beauty brands. In terms of content production, Wuyue Meizhuang focuses on incubating beauty talents with industry backgrounds in the beauty industry to ensure professionalism. Directors and Internet Celebrities jointly plan and review topics, content, and fan feedback on the videos. The company’s revenue is generated from the sales of beauty products. As of 2021, the company revenue has doubled for two consecutive years. In the future, the company will continue to expand its strong points in the field of beauty content such as cosmetics reviews, Korean blogger reviews, etc. At the same time, the company is planning to increase the number of professional talents and increase its presence in the e-commerce field through live broadcast, private brand development, supply chain optimization, etc.

Current Investors

Xintu Capital, Woyong Fund

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Primary Industry

Consumer Products

Sub Industries

Beauty & Hygiene

Verticals

Social Media

Company Stage

Series A

Total Amount Raised

Subscriber access only

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