Woodly Oy

Woodly Oy is a Finnish company that creates innovative plastic solutions from wood-based cellulose, focusing on sustainable materials for various applications in the plastics industry. Founded in 2011, Woodly Oy, headquartered in Espoo, Finland, specializes in eco-friendly plastic alternatives. The company has raised EUR 2. 000 mn in total funding, with its latest round being a GROWTH round of EUR 2.

000 mn in May 2019, led by investors including Besodos Investors, Copacking Oy, and Eski B. V. Jaakko Kaminen is the CEO of the company. Woodly Oy specializes in innovative plastic solutions derived from wood-based cellulose, positioning itself as a leader in sustainable materials.

The company's core offerings include Woodly granulate, a new type of plastic that mimics the properties of traditional fossil-based plastics while being eco-friendly. This granulate is designed for various applications, such as blown film and cast film extrusion, as well as injection molding, catering to sectors that demand high transparency and recyclability. The products are suitable for use in flexible and rigid packaging, exemplified by partnerships with notable clients, including R-kioski and Compass Group Finland, which utilize Woodly's heat-sealed bags for takeaway products. The company serves a diverse clientele across multiple geographical markets, including Europe and the United Kingdom, while actively expanding into the consumer goods and retail sectors to meet the rising demand for sustainable packaging solutions.

In the most recent fiscal year of 2023, Woodly generated revenue of EUR 423,936. 60 and reported an EBITDA of EUR -1,281,275. 80. The company generates revenue primarily through the sale of its Woodly granulate to converters in the plastics industry, who then manufacture various plastic products.

The business model is structured around B2B transactions where Woodly supplies its materials directly to industry players, fostering collaborations with established companies to create new products. Revenue streams may also include partnerships with retailers like St1 and Hyatt, which leverage Woodly's unique material in their sustainable product lines. While specific pricing plans for Woodly’s granules are not publicly disclosed, the revenue structure is based on the volume of granulate sold and the contractual agreements made with each partner, emphasizing the importance of long-term collaborations to enhance market penetration and drive sales growth. Woodly Oy plans to leverage its recent GROWTH funding of EUR 2.

000 mn to support the development of new products and expand into new markets. The company is focusing on increasing its presence in the consumer goods and retail sectors by exploring partnerships and collaborations that would facilitate market entry in additional regions. The funding will also be utilized to enhance production capabilities and R&D efforts to innovate new sustainable packaging solutions, positioning the company to better meet the evolving demands for eco-friendly materials in the industry.