WISEPASS PTE. LTD.

WisePass is a lifestyle platform that offers curated access to various lifestyle experiences, including venues and events, enabling urban consumers to enhance their social and leisure activities. Founded in 2014, WisePass PTE. LTD. operates as a lifestyle platform that connects users with unique experiences through curated offerings.

The company is headquartered in Ho Chi Minh City, Vietnam. The Founder and CEO, Lam Tran, previously founded other ventures. WisePass has raised USD 0. 15 mn in Seed funding on May 22, 2018, bringing the total amount raised to USD 0.

15 mn across three deals. WisePass operates as a lifestyle platform aimed at providing customers with access to a variety of lifestyle experiences through curated offerings. The company’s core product allows users to explore venues, events, promotions, and exclusive experiences across selected locations. WisePass continuously curates new locations and activities, ensuring fresh and engaging options for end users who are looking to enhance their lifestyle through unique offerings.

The platform appeals primarily to urban consumers who seek convenience and variety in their social and leisure activities. WisePass's services are currently available in several key markets, including Vietnam, Thailand, and other Southeast Asian regions, targeting a diverse customer base that includes both individual users and partnering businesses such as restaurants and event spaces. WisePass generates revenue through a subscription-based model that allows users to access various perks associated with its lifestyle offerings. The typical transaction structure involves users subscribing to a monthly or annual plan, granting them access to a range of venues and events without the need for individual payments at each location.

The partnerships with brands and venues enable WisePass to offer exclusive promotions and experiences, creating value for both users and partner businesses. Pricing structures include different tiers of subscriptions that correspond to the range and exclusivity of services provided, with flagship offerings encompassing premium access to high-demand events and venues. The revenue model focuses on establishing long-term relationships with users while facilitating a steady stream of transactions between the platform and its partners. WisePass aims to enhance its service offerings by launching new products designed to enrich user experience in the lifestyle sector.

They plan to expand their operations into additional Southeast Asian markets in the near future. The recent funding of USD 0. 15 mn raised in May 2018 will be utilized to support these upcoming initiatives, helping the company to explore new venues and partnerships.