Wakefield Canada Inc.
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Wakefield Canada Inc. - overview
Established
2005
Location
Toronto, ON, Canada
Primary Industry
Oil & Gas
About
Wakefield Canada Inc. focuses on developing and distributing high-performance lubricants and cleaning products tailored for the Canadian market, serving a diverse range of commercial and consumer clients across the automotive and industrial sectors. Established in 2005, Wakefield Canada Inc. is based in Toronto, Canada, specializing in high-performance lubricants.
The company has conducted a total of 2 deals, with the most recent deal occurring on June 12, 2013. The company operates independently, without any known parent or subsidiary relationships. Information about the founder is not provided. Wakefield Canada Inc.
specializes in high-performance lubricants and cleaning products designed specifically for the Canadian market. Their product portfolio includes Wakefield Diesel Engine Oils, Gear Oils, Hydraulic Oils, Bar & Chain Oils, and various greases, all formulated for optimal performance in Canada’s unique conditions. Additionally, the company offers the Super Clean line of cleaners and degreasers for heavy-duty applications, effectively addressing grease and grime issues in automotive and industrial environments. Wakefield serves a wide-ranging clientele, including new car dealers, truck part distributors, and fleet operators, ensuring its products cater to both commercial and consumer needs across Canada.
Wakefield Canada Inc. primarily generates revenue through B2B transactions, partnering with retailers, warehouse distributors, and automotive distributors. Their sales model includes direct sales and distribution agreements for premium brands such as Castrol and their proprietary lubricants. These transactions typically involve bulk orders from clients who purchase products for resale or operational use.
Pricing strategies are set to align with competitive market rates for products like Castrol GTX Classic motor oil and Super Clean Cleaner-Degreaser. The company's revenue model emphasizes building long-term relationships with clients through initiatives like the Wakefield Connect loyalty program, which rewards continued patronage. Wakefield Canada Inc. plans to introduce new products aimed at enhancing its product offerings in the lubricants sector.
Specific details regarding new product designs and launch dates have not been provided. The company is focused on expanding its market presence within Canada, although no specific regions for expansion or timelines have been indicated. Wakefield's most recent deal on June 12, 2013, is expected to support these growth initiatives, but further details on the utilization of funds are not available.
Primary Industry
Oil & Gas
Sub Industries
Petroleum Wholesale Distribution
Website
www.wakefieldcanada.ca
Total Amount Raised
Subscriber access only
Wakefield Canada Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Private Debt | Completed | Wakefield Canada Inc. | - | ||||||||
| Private Debt | Completed | Wakefield Canada Inc. | - |
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Wakefield Canada Inc. - employee data


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