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VFR Assets and Holdings LTD.

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Year established

2018

Location

Tel Aviv - Yafo Israel

Primary Industry

Marketing/Advertising

About

Based in Tel Aviv, Israel, and founded in 2018 by CEO Eldar Buchris and Tal Melenboim, VFR Assets and Holdings LTD, a.k.a. VFR brings relevant and appropriate adverts to content consumers on CTV platforms without diminishing the viewer experience by utilizing technology and effective processes that focus on minimal intrusion and maximum impact. In September 2022, VFR Assets and Holdings LTD. raised USD 10 million in venture funding led by new investor Discount Capital. As of September 2022, the company employs about 25 people. The company provides a CTV (connected TV) advertising platform that offers non-intrusive advertisements for users, resulting in better retention rates; an embedded presentation that reduces drop rates, which increases revenue; and more enjoyable CTV experiences, resulting in more content engagement and ad completion rates. The platform allows publishers to Run native, non-intrusive ads inside their content, and Boost monetization and engagement. VFR Assets and Holdings LTD plans to use its proceeds from September 2022 funding to grow its business.
Current Investors
Discount Capital

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Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers, Music & Video Streaming Software, Television & Film, Digital Media
Website
www.vfr.ai
Verticals
AdTech
Company Stage
Early Stage
Total Amount Raised
Subscriber access only

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