United FP

Founded in 2016 and headquartered in Austin, Texas, United FP is a fitness company focused on providing a welcoming gym environment through its Planet Fitness brand. United FP, a fitness company, operates under the Planet Fitness brand, which focuses on offering affordable gym memberships. The company was founded in 2016 in Austin, Texas, by Trey Owen. In January 2020, American Securities acquired United PF Holdings, LLC from Eagle Merchant Partners and JLM Financial Partners for a reported USD 1,200 mn, representing the comprehensive amount raised in funding.

The current CEO is Cullen Barbato. Since its inception, United FP has completed a total of 4 deals in the fitness sector. Planet Fitness primarily offers gym memberships through the PF Black Card® Membership and the Classic Membership. These memberships grant access to The Judgement Free Zone®, a supportive fitness environment.

The PF Black Card® Membership includes perks such as access to any Planet Fitness location and guest privileges, while the Classic Membership provides unlimited access to the home club. The company operates over 2,700 locations across the United States, Canada, Mexico, Australia, Spain, and select areas in Panama, catering to a diverse customer base. In the most recent fiscal year, Planet Fitness reported a revenue of USD 260,000,000. The company generates revenue primarily through its membership subscriptions, with the Classic Membership starting at USD 15 per month and the PF Black Card® Membership beginning at USD 24.

99 per month. Additionally, there is an annual fee of USD 49 applicable to memberships, and customers purchase memberships directly from Planet Fitness, allowing for referral bonuses. United FP plans to utilize the recent funding from the Buyout round in January 2020 to further expand its presence in the fitness market. The company aims to design and launch new membership products that cater to an even broader audience.

Moreover, expansion efforts are focused on entering new geographic markets, with specific plans to increase locations in key international regions by the end of 2025, enhancing accessibility to its services.