Unified Media Inc.
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Unified Media Inc. - overview
Location
San Francisco, CA, US
Primary Industry
Marketing/Advertising
About
Unified Media Inc. specializes in digital advertising solutions, optimizing marketing efforts through a comprehensive suite of services across various channels including social, programmatic, and digital audio. Unified Media Inc. is focused on providing advanced digital advertising services.
The company is headquartered in San Francisco, US and was founded by Jason Beckerman, who also serves as CEO. Notably, Unified Media has raised USD 30. 00 mn in a Series B funding round on September 10, 2015, with iHeartMedia, Inc. as a key investor.
This funding marks the total amount raised by the company to USD 30. 00 mn, following three successful deals. Unified Media Inc. offers a comprehensive suite of digital advertising solutions designed to optimize marketing efforts across multiple channels, including paid social, programmatic advertising, over-the-top (OTT) media, and digital audio.
Their core technology includes a purpose-built insights platform that enhances operational efficiency by streamlining reporting and performance forecasting. Clients, which include prominent global brands such as Hilti and Hershey, leverage these services to improve collaboration among marketing teams and drive campaign success, primarily in North America and Europe. Unified Media Inc. generates revenue through a B2B model, providing subscription-based access to its proprietary insights platform and associated digital advertising services.
Clients enter service agreements tailored to their specific needs, and flagship offerings like the Investment Dashboard allow continuous monitoring of social advertising investments, enhancing overall service value. Unified Media Inc. is currently focusing on enhancing its product suite and expanding its market reach. Future initiatives include the launch of new products aimed at improving campaign performance metrics, although specific release dates have not been disclosed.
The company plans to expand its operations into new geographic regions, targeting further penetration in Europe by 2017. The recent funding of USD 30. 00 mn will support these strategic initiatives, enhancing their technological capabilities and facilitating market expansion.
Current Investors
Advance Publications, Inc., Conde Nast, Silicon Valley Bank
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing
Website
www.unifiedsocial.com
Company Stage
Series B
Total Amount Raised
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Unified Media Inc. - employee data
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