Troy Lee Designs, LLC
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Troy Lee Designs, LLC - overview
Established
1981
Location
Corona del Mar, CA, US
Primary Industry
Retail
About
Troy Lee Designs, LLC is a company that specializes in the creation and manufacturing of high-performance gear and protective equipment for motorsports and mountain biking. It is known for its innovation and quality. Troy Lee Designs, LLC was established in 1981 in Corona del Mar, US. The company focuses on developing a wide range of gear for motorsports and mountain biking.
It was fully acquired by SHARK Helmets, S. A. S. in March 2022 from SBJ Capital.
The firm's current leadership includes Jon-Erik Burleson and Joseph Gutentag. Troy Lee Designs specializes in high-performance gear and protective equipment tailored for motorsports and mountain biking enthusiasts. Their core offerings encompass helmets, jerseys, pants, gloves, and accessories, designed for various riding disciplines including motocross, enduro, downhill, and BMX. The company caters to a diverse customer base in North America, Europe, and Asia-Pacific, leveraging both retail and online markets through innovative designs.
Troy Lee Designs generates revenue through direct-to-consumer sales and collaborations with retailers and wholesalers. Their product sales include flagship items like the D4 and A3 helmets, with pricing structures based on product categories. The firm focuses on brand loyalty through quality and performance, ensuring repeat purchases while benefiting from collaborations and limited edition releases. Following its acquisition in March 2022, Troy Lee Designs is set to develop new bike and moto products, fortify its presence in the US and European markets, and expand its global footprint.
Recent funding from SHARK Helmets, S. A. S. will support these initiatives, promoting the launch of innovative products and exploration into new geographic markets.
Current Investors
Eurazeo, SHARK Helmets, S.A.S.
Primary Industry
Retail
Sub Industries
Accessories, Clothing Stores, Recreational Product Stores
Website
www.troyleedesigns.com
Verticals
E-commerce, Manufacturing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Troy Lee Designs, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Troy Lee Designs, LLC | - | ||||||||
| Recapitalisation | Completed | Troy Lee Designs, LLC | - |
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