The North Alliance AS
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The North Alliance AS - overview
Established
2014
Location
Oslo, -, Norway
Primary Industry
Marketing/Advertising
About
Based in Norway, The North Alliance AS offers strategic consulting and innovative marketing services, focusing on customer growth through data-driven solutions and creative advertising. The North Alliance AS was founded in 2014 and is headquartered in Oslo, Norway. The company specializes in consulting and marketing services aimed at enhancing customer-driven growth. Christian Søgaard and Jonathan Pettersson serve as the CEOs.
In January 2014, CapMan invested for a majority stake in the company, with financial terms undisclosed. NoA specializes in enhancing customer-driven growth through four primary service offerings: Business Consulting, Data-Driven Sales & Marketing, Advertising & Brand Experiences, and Digital Products & Platforms. Their consulting services focus on helping businesses identify profitable market positions and develop new revenue streams using evidence-based strategies. NoA's data-driven marketing solutions enable brands to build effective platforms that enhance customer engagement.
Additionally, they provide creative advertising solutions that foster connections between brands and consumers, as well as digital products that develop ecosystems for customer loyalty. NoA serves a diverse client base across Northern Europe, particularly in Sweden, Denmark, Norway, Poland, and Finland. In the most recent year, The North Alliance AS reported a revenue of USD 930. 40 mn, with an EBITDA of USD -8,466.
40 in 2024. Revenue generation primarily comes from a mix of consulting fees, project-based engagements, and ongoing partnerships with clients, structured as B2B engagements to align with client needs. The North Alliance AS aims to enhance its service offerings and expand its market reach. The company is in the process of designing new products, with specific launch details currently undisclosed.
Plans for geographical expansion include targeting additional markets in Northern Europe, with a focus on strengthening its presence in Sweden and Denmark. The investment from CapMan in January 2014 will support these initiatives, facilitating growth and development in innovative marketing solutions.
Current Investors
Norvestor
Primary Industry
Marketing/Advertising
Sub Industries
Consulting Services, Public Relations & Communications, eMarketing/Digital Marketing
Website
www.thenorthalliance.com/
Verticals
AdTech
Company Stage
Mature
Total Amount Raised
Subscriber access only
The North Alliance AS - timeline of key events
The North Alliance AS - financials
| Fiscal Year Ended | Dec 31, 2012 | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | - | - | 620,854,000 | 761,663,000 | 984,945,000 | 1,041,268,000 | - | - | - | - | - | - | - |
| % Revenue Growth (YoY) | - | - | - | 22.7% | 29.3% | 5.7% | - | - | - | - | - | - | - |
| EBITDA (USD) | (202,658) | (4,542) | (4,034,000) | 20,741,000 | 41,466,000 | 60,056,000 | (2,613,000) | (609,000) | (85,000) | (30,000) | - | - | - |
| Operating Income (USD) | (206,757) | (19,542) | (20,063,000) | (3,725,000) | 15,523,000 | 39,277,000 | (2,950,000) | (925,000) | (154,000) | (83,000) | - | - | - |
| Operating Margin | - | - | (3.2%) | (0.5%) | 1.6% | 3.8% | - | - | - | - | - | - | - |
| % EBITDA Margin | - | - | (0.6%) | 2.7% | 4.2% | 5.8% | - | - | - | - | - | - | - |
| NET Income (USD) | (206,151) | (365,269) | (40,550,000) | (12,372,000) | (5,650,000) | 15,182,000 | 144,707,000 | 1,808,000 | 32,056,000 | 653,000 | - | - | - |
| % Net Margin | - | - | (6.5%) | (1.6%) | (0.6%) | 1.5% | - | - | - | - | - | - | - |
The North Alliance AS - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Bob the Robot Oy | - | ||||||||
| Add-on | Completed | DK Associates Oy | - | ||||||||
| Secondary Buyout | Completed | The North Alliance AS | - | ||||||||
| Growth | Completed | The North Alliance AS | - |
Displaying 1 - 4 of 4
The North Alliance AS - employee data
The North Alliance AS - key contacts
| Name | Position | Start Date | End Date | Vcard | Bio | ||
|---|---|---|---|---|---|---|---|
| Member Board Of Directors | BM | ||||||
| Chairman Of The Board | BM | ||||||
| Chairman of Board | BM | ||||||
| Chairman Of The Board | BM |
BM Board Member
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