The Flowr Group

The Flowr Group is a Canadian cannabis company focused on producing and distributing high-quality cannabis products tailored for both recreational and medicinal markets, enhancing consumer experience through its curated offerings. The Flowr Group, founded in 2017 in Toronto, Canada, operates in the cannabis sector, producing a variety of products. The company does not have known subsidiaries or a parent company. Founders Jonathan Goldman and Jovan Newsum have previous experience in the industry.

As of June 2019, Flowr secured a USD 50 million senior secured credit facility, indicating their investment in growth strategies. The Flowr Group primarily offers a diverse range of high-quality cannabis products, including flower, pre-rolls, concentrates, edibles, vape products, and topicals. Their product lineup is designed for both recreational and medicinal users, focusing on popular strains and exclusive brands. The company targets the Calgary market, catering to local consumers with options for online ordering and same-day delivery across Alberta, ensuring accessibility for both new and seasoned cannabis users.

Flowr's revenue model is based on direct-to-consumer sales, allowing purchases in-store or online. Their pricing strategy is competitive, featuring a wide array of products including their flagship "BEST MENU IN THE GAME™". To enhance customer loyalty, the company offers additional perks for members of their Dank Club, which promotes repeat purchases. Following the recent funding secured in June 2019, The Flowr Group plans to utilize the USD 50 million credit facility to expand its distribution in Alberta, Canada.

This includes ongoing product development and the potential launch of new cannabis products aimed at enhancing their market presence. The financial backing is crucial for their strategic growth initiatives in the region.