SUPERthrive

SUPERthrive is a prominent provider of plant nutrients, specializing in innovative solutions that enhance plant health and growth, catering to both individual gardeners and agricultural professionals. Founded in 1938 in Hollywood, US, SUPERthrive develops a range of plant growth products. The company was acquired by Plantation Products in July 2017, although financial details were not disclosed. The firm has participated in one deal to date.

SUPERthrive offers an extensive line of plant nutrients and gardening products, including its flagship vitamin solution designed to promote plant growth and reduce transplant shock. Their offerings also feature specialized products like Bonsai-Pro and Orchid-Pro, tailored to the unique needs of bonsai trees and orchids. The company serves individual gardeners and professionals across North America and select international markets, with products available in liquid and granular forms, aimed at organic gardening enthusiasts. SUPERthrive generates revenue through direct sales to consumers and businesses, employing a business-to-consumer model alongside retail partnerships.

The flagship product and specialized nutrient solutions are central to their sales strategy, which includes transactions with garden supply retailers and wholesalers. Their revenue streams benefit from a rewards program that encourages repeat purchases, fostering customer loyalty. In July 2017, SUPERthrive was acquired by Plantation Products, which may provide opportunities for product expansion and market growth. While specific future product launches have not been detailed, the strategy likely includes exploring new markets and regions to enhance their geographical presence.