Sports Illustrated
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Sports Illustrated - overview
Established
1954
Location
New York, NY, US
Primary Industry
Media
About
Sports Illustrated is a prominent sports media company that focuses on delivering comprehensive sports journalism, betting insights, and engaging digital content for sports enthusiasts. Sports Illustrated, founded in 1954, is headquartered in New York, US, and specializes in sports journalism and digital content. The company was acquired by Authentic Brands Group, LLC in May 2019 for USD 110 mn from Meredith Corporation and Koch Equity Development. Jamie O, the founder, has contributed to the media landscape through various ventures.
Sports Illustrated offers a broad array of products and services centered around sports journalism, betting insights, and digital content tailored for sports enthusiasts. Its core offerings include in-depth articles, analysis, and predictions across multiple sports, including NFL, NBA, MLB, and WNBA. The company also features a betting platform for individuals aged 21 and older, providing insights and recommendations based on expert commentary. This service targets sports fans and bettors in the United States, particularly in states where sports betting is legalized, adapting to the growing market for sports analytics and fantasy sports.
In 2017, Sports Illustrated reported a revenue of USD 184. 80 mn, deriving income from various channels such as digital subscriptions, advertising, and partnerships. Subscribers access premium content, while advertising revenue is generated through targeted ads on their website. Additionally, partnerships with sports organizations bolster their revenue streams, enhancing direct-to-consumer engagement and B2B relationships with advertisers.
Following the acquisition in May 2019, Sports Illustrated plans to enhance its offerings by developing new products and expanding its presence in new markets across the United States. Recent funding from Authentic Brands Group, LLC will be utilized to support these initiatives, aiming to innovate their betting platform and improve user engagement. The company is actively exploring opportunities to broaden its reach, particularly in regions where sports betting is gaining traction.
Current Investors
Authentic Brands Group, LLC
Primary Industry
Media
Sub Industries
Digital Media, Newspapers, Magazines & News Organizations
Website
www.si.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Sports Illustrated - financials
| Fiscal Year Ended | Dec 31, 2017 |
|---|---|
| Revenue (USD) | - |
| % Revenue Growth (YoY) | - |
| EBITDA (USD) | - |
| Operating Income (USD) | - |
| Operating Margin | - |
| % EBITDA Margin | - |
| NET Income (USD) | - |
| % Net Margin | - |
Sports Illustrated - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Sports Illustrated | - |
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Sports Illustrated - employee data
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