Solid & Striped LLC

Solid & Striped LLC designs and manufactures stylish women's ready-to-wear apparel, swimwear, and beachwear, emphasizing high-quality materials and timeless fashion for modern consumers. Founded in 2012, Solid & Striped LLC is based in New York, US, and specializes in women's swimwear and ready-to-wear clothing. The company has not experienced any significant pivots or structural changes since its inception. Isaac Ross is the founder, who has a background in the fashion industry, while Sarah Landman serves as CEO.

The company raised USD 1. 77 mn in a Series A funding round on June 1, 2016, led by Burch Creative Capital, which marks the total amount raised to USD 1. 77 mn across two deals. Solid & Striped specializes in women's ready-to-wear apparel, swimwear, and beachwear, offering a curated selection of stylish products that embody modern American fashion.

Their core offerings include swimwear categories such as one-pieces, bikinis, and cover-ups, alongside a range of ready-to-wear items like tops, dresses, and outerwear. The products cater to fashion-conscious consumers seeking versatile clothing suitable for both leisure and everyday wear, targeting women who value high-quality materials and timeless design across North America, Europe, and parts of Asia. Solid & Striped generates revenue through direct-to-consumer sales primarily via their e-commerce platform, in addition to partnerships with select retailers and stockists. Customers purchase individual items from an extensive catalog, which includes seasonal collections and exclusive capsule lines.

The company's revenue model emphasizes single-item purchases rather than subscriptions, leveraging promotional offers to attract customers. Their pricing strategies position products within the mid-to-premium market range, ensuring accessibility while maintaining perceived value. Solid & Striped plans to utilize the recent Series A funding of USD 1. 77 mn to enhance product development and expand their market reach.

The company is designing new swimwear collections set to launch in the upcoming summer season and is targeting expansion into European markets by the end of 2024. The funding will support these initiatives, allowing Solid & Striped to further develop its product offerings and enhance its presence in new geographical areas.