Scratch Financial, Inc. Asset Profile

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Year established

2016

Location

Pasadena CA US

Primary Industry

Financial Services

About

Founded in 2016 and based in California, US, Scratch Financial, Inc. operates as an online payment platform that offers pet parents different payment plans for pet services. The company was founded by its CEO, John Keatley, and President, Caleb Morse. In September 2022, Scratch Financial, Inc. raised USD 35 million in Series C funding led by Norwest Venture Partners, Alumni Ventures Group, Digitalis Ventures, and Struck Capital. Scratch Financial offers Scratchpay, a care now, pay later platform that offers various payment solutions, including digital and in-practice payment solutions specifically tailored for pet owners as well as veterinary medical facilities, veterinary clinics, and dental clinics, to cover the cost of pet care. The firm also offers Scratch Plan, a financing product that provides various payment plans that can be applied from a phone or desktop. In addition, the company offers a mobile application for both Android and iOS users. The company generates revenue by offering its services on a subscription-based pricing plan. The plans include a scratch plan (bi-weekly), a scratch plan (12 months) plus, and a scratch plan (24 months). The company plans to use the funds raised in September 2022 to accelerate the development of new technology.

Current Investors

TTV Capital, Struck Capital Management, Digitalis Ventures

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Primary Industry

Financial Services

Sub Industries

e-Financial

Website

www.scratchpay.com

Verticals

FinTech, Mobile Apps

Company Stage

Series C

Total Amount Raised

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