Riraku Co., Ltd.

Riraku Co. , Ltd. is a Japanese wellness company specializing in therapeutic relaxation services, including massages and reflexology, aimed at alleviating stress and muscle tension for diverse clientele. Founded in 2010 in Japan, Riraku Co.

, Ltd. operates under the brand Re and focuses on relaxation services. In December 2017, CVC Capital Partners acquired a majority stake in the company. Riraku has been involved in three significant deals since its inception, with its most recent deal occurring on December 18, 2017.

The company has raised a total of USD 300. 00 mn through its latest funding round titled Sale to Management. Riraku is a prominent player in the relaxation and wellness sector, offering a range of therapeutic services including full-body massages, foot reflexology, and quick head and hand massages. The core service, a 60-minute full-body massage, is priced at 3,980 yen, with discounts available for app members to promote customer loyalty.

Riraku operates multiple locations across Japan, including key metropolitan areas such as Tokyo, Osaka, and Fukuoka, catering to busy professionals and individuals seeking regular therapeutic treatments for wellness maintenance. In the most recent year, 2023, Riraku generated revenue of USD 46. 49 mn. The company primarily earns revenue through direct transactions with consumers for its relaxation services, with the pricing structure clearly defined.

The 60-minute full-body massage is offered at 3,980 yen, and 3,600 yen for app members, while foot reflexology services are available at 4,100 yen for app users. This consumer-centric structure enhances the customer experience and contributes to repeat business. Riraku Co. , Ltd.

plans to leverage its recent funding to expand its service offerings and geographic reach. The company aims to introduce new therapeutic products designed to enhance client wellness and relaxation, although specific product release dates have not been disclosed. Additionally, Riraku is strategizing to enter new markets beyond Japan, targeting regions in Asia by the end of 2025. The funding from the Sale to Management will support these initiatives, allowing Riraku to strengthen its brand presence and develop new service offerings.