Refract Software Ltd.

Refract Software Ltd. specializes in innovative solutions for sales enablement, harnessing advanced technology to optimize sales processes and enhance team performance across various industries. Refract Software Ltd. is a software company focused on providing sales enablement tools.

Founded in 2015, headquartered in Newcastle, UK, the company has completed seven deals, with its most recent funding round being a Series A which raised USD 6. 000 mn on January 25, 2022, led by Sea Limited. The founder, Paul Fleming, has a history of entrepreneurial ventures before establishing Refract. Refract Software Ltd.

offers a suite of sales enablement tools designed to enhance client-facing team performance. Their flagship product integrates AI-driven features, conversation intelligence, and content management to streamline digital selling experiences and improve coaching processes for diverse B2B clients globally, including sectors like financial services, technology, and life sciences. Refract's business model primarily revolves around subscription services, where clients engage in multi-year contracts for access to their sales enablement solutions. These subscriptions are tiered based on features and user count, ensuring flexibility for various organizational sizes.

The pricing strategy aims to provide clients with substantial ROI through enhanced sales performance and reduced training times. Following the Series A funding round in January 2022, Refract Software Ltd. will utilize the USD 6. 000 mn raised to strengthen research and development for AXIS, a wearable and game-oriented full-body motion capture solution.

Additionally, the company plans to expand its team in preparation for the commercialization of AXIS later this year, targeting the growing markets of gamers, tech adopters, content creators, and fitness enthusiasts.