Realytics

Realytics delivers sophisticated TV analytics and video measurement solutions, enabling clients to optimize their advertising strategies through detailed insights into audience engagement across various platforms. Founded in 2013 in Paris, France, Realytics specializes in TV analytics. The company has made 4 deals to date, with the latest funding round being a Series B raising EUR 2. 45 mn on May 18, 2017, led by Elaia Partners and joined by BNP Paribas Développement and others.

The founders, Grégory Bittan, Guillaume Belmas, Tony Popov, and Vincent Nguyen-Huu, have a history of entrepreneurial endeavors, contributing to the company's innovative approach in the analytics space. Realytics provides advanced TV analytics and total video measurement solutions, primarily through its flagship product, Bee. This innovative platform measures and compares the effectiveness of linear TV campaigns, including classic and addressable TV, as well as BVOD (Broadcaster Video on Demand) and CTV (Connected TV) exposure alongside online engagement metrics. The company leverages a unique TV-visitor identification algorithm to optimize clients' investments in TV advertising, enhancing understanding of audience engagement and driving digital conversions.

Realytics serves a diverse client base, including brands, agencies, and broadcasters across France, Germany, the United Kingdom, Italy, and the United States, addressing challenges posed by audience fragmentation and the evolving landscape of TV consumption. Realytics' revenue model is primarily structured around B2B transactions, with clients subscribing to its analytics services and platforms. In the most recent year, 2022, Realytics reported a revenue of EUR 1,861,154. 50 and an EBITDA of EUR -1,959,473.

40, reflecting its investment in growth and service enhancement. Realytics plans to leverage the EUR 2. 45 mn raised in its Series B funding to enhance its product offerings and expand its market reach. While specific upcoming products are not detailed, the company aims to innovate within its analytics suite.

The recent funding will facilitate these developments and support expansion into new markets, potentially targeting additional regions in Europe and the United States by 2025, capitalizing on its existing client base and partnerships.