Racetools

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Racetools - overview

Established

2012

Location

-, -, France

Primary Industry

Retail

About

Racetools is a French e-commerce platform specializing in the sale of professional-grade tools and equipment, offering high-quality power tools and accessories for both tradespeople and DIY enthusiasts. Founded in 2012, Racetools operates as an online retailer focusing on professional-grade tools and equipment. In September 2017, Racetools was acquired by Bricoprivé, a portfolio company of Ardian and Bpifrance Investissement. The company is headquartered in France and has engaged in one known deal since its inception.


Racetools. fr specializes in the sale of professional-grade tools and equipment, focusing on high-quality power tools and accessories from renowned brands such as Bosch, Makita, Facom, and Dewalt. The company offers a diverse product range that includes power tools, hand tools, garden equipment, and various accessories, designed to meet the needs of both professional tradespeople and DIY enthusiasts. These products address a wide array of use cases, from construction and woodworking to gardening and maintenance, providing effective solutions for tasks that require precision and efficiency.


Racetools. fr primarily serves customers in France and other European markets, leveraging a robust online platform to reach both individual consumers and businesses, including contractors and retailers. In the most recent year of 2023, Racetools generated a revenue of EUR 38,268,514. 70, with an EBITDA of EUR -1,786,860.


60. The company utilizes an e-commerce model for direct sales of its products, operating primarily in a B2C transaction structure. Customers benefit from incentives such as free shipping on orders exceeding EUR 150 and the option to pay in installments, enhancing the purchasing experience. Racetools is focused on expanding its product offerings and geographic reach.


The company is currently designing new products, although specific launch dates have not been disclosed. Future market expansion plans include targeting additional European markets to further enhance its customer base by 2025. The acquisition in September 2017 by Bricoprivé indicates strategic funding utilization to enhance product development and market expansion efforts.


Current Investors

Brico Privé SASU

Primary Industry

Retail

Sub Industries

Home Improvement & DIY

Website

www.racetools.fr

Verticals

E-commerce

Company Stage

Add-on

Total Amount Raised

Subscriber access only

Racetools - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-onCompletedRacetools-

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