Pyuru Co., Ltd.

Pyuru Co. , Ltd. is a Japanese company dedicated to the development of cosmetics and beauty products, adhering to the principles of "Effective Clean Beauty" with a focus on natural ingredients and skin-friendly formulations. Founded in 2000 in Fukuoka, Japan, Pyuru Co.

, Ltd. specializes in the creation of cosmetics and beauty products. The company underwent a significant transformation when it was fully acquired by Unison Capital in June 2019, although financial terms of the deal were not disclosed. Pyuru operates as an independent entity, continuing its focus on clean beauty and skincare solutions.

株式会社ピュール (Pyuru) specializes in the development of cosmetics and beauty products, focusing on the principles of "Effective Clean Beauty. " The company emphasizes the use of natural, additive-free ingredients that are gentle on the skin and environmentally friendly. Their product offerings cater to diverse clientele, addressing various skin concerns with scientifically-backed formulations. Pyuru exports its products to regions including Europe and North America while maintaining a robust presence in Asian markets.

Pyuru generates revenue through a multifaceted business model encompassing B2B and direct-to-consumer (D2C) transactions. The company partners with various brands to produce private label products under OEM and ODM agreements, managing product development from planning to production. This enables tailored solutions for clients, which range from small businesses to larger retailers. Revenue is also derived from proprietary branded products, enhancing their reputation in clean beauty and supporting a comprehensive approach to customer engagement.

As part of its future growth strategy, Pyuru intends to launch new products that align with its clean beauty ethos, although specific release dates have not been disclosed. The company is also targeting expansion into new markets, particularly in Europe and North America by the end of 2023. The acquisition by Unison Capital in June 2019 will help facilitate these initiatives, allowing Pyuru to leverage additional resources for product development and market entry.