Properr Software Ltd.

Properr Software Ltd. is an eCommerce retention agency that enhances customer loyalty through strategic communications such as Email, SMS, Push notifications, and Direct Mail, serving diverse global brands. Founded in 2015 and headquartered in Cardiff, UK, Properr Software Ltd. specializes in customer retention solutions for eCommerce.

The company has successfully closed 3 deals, with its most recent funding round occurring on April 11, 2017. In this Seed round, Properr raised GBP 1. 05 million led by Development Bank of Wales. The firm is currently valued at GBP 3.

65 million post-money. Properr operates as an eCommerce retention agency, specializing in leveraging various communication channels such as Email, SMS, Push notifications, and Direct Mail to enhance customer loyalty for global eCommerce brands. The core offerings include world-class email and SMS strategies, loyalty systems designed to cultivate long-term customer relationships, and brand experiences aimed at outperforming competitors. These services are tailored to address challenges related to customer retention, engagement, and revenue growth, primarily serving direct-to-consumer (D2C) businesses across diverse sectors, including clothing and nutrition.

Properr markets its solutions globally, working with brands in the United States, Canada, and several European countries. Properr's revenue generation is primarily driven by its service-based model, which includes partnerships with brands to implement tailored email and SMS campaigns, as well as loyalty programs. The firm engages clients through a transactional structure that typically involves retainer agreements or project-based fees for specific services rendered. Clients like Born, Equinutritive, and Spirit Clothing have benefitted from personalized marketing strategies that lead to measurable increases in email revenue and customer retention rates.

The agency’s unique offerings, such as its proprietary loyalty systems, are designed to foster emotional connections with customers, thereby enhancing brand loyalty and maximizing client profitability. To support its growth strategy, Properr Software Ltd. plans to expand its service offerings and enter new markets. The company aims to develop additional products designed to further strengthen customer engagement, although specific release dates have not been provided.

Following the GBP 1. 05 million Seed funding led by Development Bank of Wales, Properr intends to leverage these funds to enhance its technological capabilities and broaden its market reach beyond the current sectors it serves.