Planar Systems, Inc.

Planar Systems, Inc. specializes in advanced display solutions, providing high-quality LED and LCD video walls for various markets, including corporate, healthcare, and retail, ensuring optimal visual performance and reliability. Founded in 1983 and headquartered in Hillsboro, US, Planar Systems, Inc. focuses on innovative display technologies.

The company underwent a significant transition when it was acquired by Leyard Optoelectronic in November 2015. CEO Zach Zhang leads the organization, which operates with a commitment to providing superior display solutions to its global clientele. Planar specializes in advanced display solutions, notably offering a range of LED and LCD video walls tailored for diverse applications across various markets. Their main products include the Planar® DirectLight® Essential Series, DirectLight® Pro Series, and DirectLight® Slim Series, designed with fine-pitch Chip-on-Board (COB) technology to deliver exceptional image quality and performance in high-traffic indoor environments.

Additionally, Planar provides outdoor LED video walls that withstand harsh weather conditions, maintaining high brightness and pixel pitch for visibility in direct sunlight. Their solutions cater to a wide array of end users, including sectors such as broadcast, education, healthcare, retail, and corporate environments, with notable installations in major urban centers like New York City. The company's clientele spans both domestic and international markets, focusing on North America, Europe, and Asia-Pacific regions, thus ensuring a broad reach for their innovative display technologies. The revenue model of Planar is built around direct sales and partnerships, with a strong emphasis on B2B transactions.

The company generates income through the sale of its flagship products, such as the Planar® DirectLight® series, and also offers service and support post-purchase to ensure optimal performance and customer satisfaction. Typical transactions involve clients, including large enterprises and event organizers, purchasing video wall solutions through customized agreements tailored to specific needs, frequently including installation services and ongoing technical support. Planar's pricing structure reflects the premium quality of its offerings, with specialized pricing plans that adapt to various project scopes and requirements, enabling them to serve a diverse array of commercial clients, from large corporations to specialized event companies. The firm’s commitment to innovation and meeting the demands of dynamic display environments enhances its market position and drives revenue growth through these collaborative engagements.

Planar Systems, Inc. is focused on expanding its product line with new display technologies aimed at enhancing user experience, with upcoming product launches planned for the next year. The company is also targeting growth in emerging markets in Asia-Pacific and Europe by 2025, leveraging recent funding to support these initiatives. The acquisition by Leyard Optoelectronic in November 2015 has positioned Planar to integrate innovative solutions and expand its market reach effectively.