Permoda Ltda.
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Permoda Ltda. - overview
Established
1983
Location
Bogota, -, Colombia
Primary Industry
Retail
About
Permoda Ltda. is a fashion company dedicated to designing and manufacturing stylish apparel that resonates with the modern lifestyle of its youthful clientele, emphasizing quality and affordability across its product range. Founded in 1983 in Bogota, Colombia, Permoda Ltda. operates primarily through its subsidiary KOAJ, offering clothing that aligns with urban fashion trends.
The company's focus has consistently been on delivering high-quality garments at competitive prices. German Orlando Piedrahita Pena currently leads the company as CEO, bringing prior experience that supports its strategic direction. KOAJ, a subsidiary of Permoda Ltda. , specializes in the design and manufacturing of apparel that reflects the personality and lifestyle of its clientele.
The company’s core offerings include a diverse range of garments that emphasize style, quality, and affordability, catering to both men and women. KOAJ aims to solve the need for fashionable yet budget-friendly clothing, appealing primarily to young, style-conscious consumers. The products are distributed across various geographical markets, specifically targeting urban areas in Latin America, where there is a demand for contemporary fashion that balances trendiness with cost-effectiveness. The company maintains a strong presence in Colombia and extends its reach to neighboring countries, fostering a growing customer base that values both aesthetics and value.
In 2023, KOAJ reported a revenue of USD 214. 94 mn and an EBITDA of USD 22. 99 mn. The company generates revenue primarily through direct-to-consumer sales, occurring both in physical retail stores and via its online platform.
KOAJ’s pricing strategy focuses on accessibility while ensuring quality, which is essential for meeting the expectations of its target audience. Permoda Ltda. is actively pursuing expansion into new markets, particularly focusing on enhancing its presence in urban areas across Latin America by the end of 2024. The company plans to launch new clothing lines tailored specifically for emerging trends in the fashion industry.
Recent funding is expected to support these product developments and market expansion efforts, further bolstering its competitive position in the apparel sector.
Primary Industry
Retail
Sub Industries
Clothing Stores
Website
www.permoda.com.co
Total Amount Raised
Subscriber access only
Permoda Ltda. - timeline of key events
Permoda Ltda. - financials
| Fiscal Year Ended | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 292,670,349,000 | 417,491,887,000 | 525,420,457,000 | 654,054,542,000 | 480,908,018,000 | 746,886,589,000 | - | - | - |
| % Revenue Growth (YoY) | - | 42.6% | 25.9% | 24.5% | (26.5%) | 55.3% | - | - | - |
| EBITDA (USD) | 45,600,093,000 | 26,711,563,000 | 58,969,949,000 | 107,478,175,000 | 31,638,005,000 | 134,019,944,000 | - | - | - |
| Operating Income (USD) | 24,722,980,000 | 5,442,885,000 | 36,927,211,000 | 62,938,447,000 | (17,396,314,000) | 84,810,381,000 | - | - | - |
| Operating Margin | 8.4% | 1.3% | 7.0% | 9.6% | (3.6%) | 11.4% | - | - | - |
| % EBITDA Margin | 15.6% | 6.4% | 11.2% | 16.4% | 6.6% | 17.9% | - | - | - |
| NET Income (USD) | 19,472,321,000 | 4,933,313,000 | 28,065,280,000 | 19,407,628,000 | (8,679,896,000) | 32,358,498,000 | - | - | - |
| % Net Margin | 6.7% | 1.2% | 5.3% | 3.0% | (1.8%) | 4.3% | - | - | - |
Permoda Ltda. - employee data
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