PerfectHair AG

Based in Switzerland, PerfectHair AG operates the largest online shop specializing in professional hair and beauty products, offering a vast selection to both consumers and professional salons. PerfectHair AG is a leading online retailer for hair and beauty products, established in 2008 in Wallisellen, Switzerland. The company has undergone strategic developments to enhance its market presence but does not have any noted pivots or changes in operations. The firm has a total of 1 deal recorded, with the most recent being on February 23, 2021, when Storskogen Industrier AB acquired a majority stake in the company.

The founding individuals are not specified, but current Co-CEOs include Diego Sagarra, Jessica Giusto, and Martina Lüthi. PerfectHair. ch is the largest Swiss online shop specializing in professional hair and beauty products, offering over 36,000 items from more than 550 brands. The company delivers high-quality hair care and styling products, as well as cosmetics to individual consumers and professional salons.

Their core offerings include shampoos, conditioners, hair masks, and styling tools, along with skincare, makeup, and nail care items, primarily marketed in Switzerland and neighboring regions through their online platform. PerfectHair. ch operates a direct-to-consumer model, allowing customers to purchase products via its online platform. Revenue is generated through individual sales, with pricing strategies centered on competitive market rates.

The company features flagship brands such as Wella, L’Oréal, and Kérastase, and employs various promotional strategies to enhance customer retention. Following the acquisition on February 23, 2021, by Storskogen Industrier AB, PerfectHair AG aims to expand its product offerings into other European countries and beyond. The company plans to utilize the resources from this transaction to support its expansion strategies. Diego Sagarra and Matthias Müller will continue as Co-CEOs, directing the company towards its growth initiatives.