Paint Over Rust Products, Inc.

Paint Over Rust Products, Inc. offers specialized high-performance solutions focused on rust prevention and surface protection, primarily serving the automotive restoration sector with innovative coating products. Paint Over Rust Products, Inc. was founded in 1923 and is based in New Rochelle, US.

The company focuses on high-performance vehicle restoration products, specifically targeting issues related to rust and corrosion. Tom Slutsker is the CEO and founder of the company, which has completed a total of 2 deals. In January 2021, Recochem Inc. acquired Paint Over Rust Products, Inc.

from Valentus Specialty Chemicals, Inc. , with financial terms undisclosed. POR-15® specializes in high-performance vehicle restoration products, primarily focusing on rust prevention and surface protection solutions. Its core offerings include Rust Preventive Coating, Bedliner and Undercoat, Rust Remover, High-Temperature Coatings, and an array of preparation products.

These solutions create a robust barrier against moisture, chemicals, and environmental contaminants, addressing rust and corrosion concerns in automotive parts, agricultural machinery, and industrial equipment. Since its establishment, POR-15 has catered to a wide customer base, encompassing automobile restorers, body shops, DIY enthusiasts, and commercial clients with heavy-duty vehicles, serving global markets including North America and Europe. Revenue generation for POR-15 is driven mainly through direct-to-consumer sales via its online platform and partnerships with retailers and wholesalers. Customers purchase individual products, including the flagship POR-15® Metal Prep and POR-15® Topcoat, often bundled in kits for rust prevention and restoration.

Sales transactions are typically one-time purchases at set prices. The company offers special bundles that include detailing liquids and accessories to enhance customer value and engagement, focusing on high-quality products for both consumer and commercial markets. POR-15 plans to introduce new products designed for enhanced rust prevention and surface protection, with targeted release dates to be announced. The company is also looking to expand its market presence, particularly in Europe and Asia, by 2023.

Recent funding from the acquisition will support these initiatives, allowing POR-15 to innovate its product line and reach new customer segments.