Orange Brands Asset Profile

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Year established

2020

Location

Germany

Primary Industry

Financial Services

About

Based in Germany, and co-founded by Marvin Amberg and Charles von Abercron in 2020, Orange Brands operates as private equity and venture capital firm that buys and develops European FBA micro brands on Amazon's marketplace. In mid-2021, the firm joined forces with Berlin Brands Group and was acquired by Bain Capital and Ardian portfolio company Chal-Tec GmbH in September 2021. The company acquires and accelerates European FBA microbrands and entrepreneurs on Amazon’s marketplace by offering them personalized and tailored solutions. The microbrands taken on board by the company are direct-to-consumer brands that are digitally native vertical and customer-centric in nature offering fair price points and convenience to customers.

Current Investors

Berlin Brands Group

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Primary Industry

Financial Services

Sub Industries

Private Equity

Website

www.orangebrands.de

Company Stage

Mature - Buyout

Total Amount Raised

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Deals

Deals Type
Buyout

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Orange Brands	21 Sep 2021

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