ODDITY Tech Ltd.

Based in the US, Oddity Tech Ltd. specializes in beauty and wellness technology, leveraging data analytics and AI to deliver personalized solutions for consumers. Oddity Tech Ltd. is focused on the intersection of beauty, wellness, and technology.

Founded in New York in 1972, the company has undergone strategic pivots to enhance its offerings. Shiran Erel, a seasoned entrepreneur, is the founder, while Dmitri Kaplun serves as the CEO. The company has successfully raised USD 130. 00 mn in its most recent funding round, a Secondary Buyout led by Fidelity Investments, First Light Capital, and Franklin Templeton, bringing the total amount raised to USD 130.

00 mn. Oddity has completed four deals, with its latest deal dated July 19, 2023. Oddity operates at the intersection of beauty, wellness, and technology, with a focus on leveraging advanced data analytics and artificial intelligence. The company's core offerings include its proprietary platforms, such as PowerMatch and SpoiledBrain, which utilize machine learning algorithms to provide precision product recommendations tailored to individual consumer needs.

These platforms enable users to discover beauty and wellness products aligned with their preferences without the necessity of physical retail spaces. Additionally, Oddity's Kenzza platform serves as a unique video-on-demand service that enhances brand engagement through tutorials and expert advice, facilitating direct purchases. Oddity's product innovations also extend to the creation of personalized beauty solutions through AI-based molecule discovery, with a primary focus on North America and Europe. For the year 2024, Oddity reported a revenue of USD 647.

04 mn, with an EBITDA of USD 125. 43 mn. The company employs a direct-to-consumer sales model through its innovative online platforms, enhancing consumer engagement with bespoke recommendations and fostering brand loyalty through a subscription-like relationship that encourages repeat transactions. On July 19, 2023, Oddity Tech Ltd.

successfully raised USD 423. 60 mn in an IPO, selling 12. 105 million shares at USD 35 per share on the Nasdaq under the ticker symbol "ODD". With this funding, Oddity plans to expand its product range and enhance its technological capabilities further, focusing on the development of new product offerings aimed at increasing engagement in its core sectors.

The company also aims to penetrate additional markets in Europe and Asia by the end of 2024, leveraging its recent IPO proceeds to support these initiatives.