OAT Planet Asset Profile

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Year established

2015

Location

Shanghai China

Primary Industry

Food

About

Based in Shanghai, China and established in 2015, OAT Planet is a beverage brand that provides vegetable protein drink. In 2020, the company changed its name from “Shanghai Huanyou Business Information Consulting” to “Uemoto Planet (Shanghai) Beverage”. It is equipped with a 10,000-level GMP oat beverage production and processing center. Mr. Haoming Huang, the company’s CEO and founder, served as the head of Ctrip's private car business and founded the outbound travel platform called Huizhuche. In 2021, the company raised pre-A funding from Legend Star, Decent Capital and Z Capital. The company engages in research and development of vegetable protein drink. Its main products include Original Oatmeal Cream called OP250 and coffee oatmeal milk called OP1000. The company sells products through both online and offline channels. Online channels will be sold through Tmall and JD. Offline channels will be sold through Hema, convenience stores, boutique cafes, hot pot restaurants, and milk tea shops. The company’s revenue is generated by selling vegetable protein drinks to customers. In the future, the company will develop new products, strengthen brand building and broaden sales channels.

Current Investors

Legend Star, Decent Capital, Z Capital

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Primary Industry

Food

Sub Industries

Non-Alcoholic Beverages, Health Foods & Nutritional Supplements, Dairy Products

Company Stage

Early Stage

Total Amount Raised

Subscriber access only

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