Neuro-ID, Inc. Asset Profile

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Year established

2014

Location

Whitefish MT US

Primary Industry

Software

About

Founded in 2014 by co-founders Joe Valacich and Jeff Jenkins and based in Montana, US, Neuro-ID, Inc. utilizes behavioural analytics to enhance fraud detection by monitoring digital interactions in real-time, identifying anomalies that could indicate fraudulent behaviour. In November 2021, Neuro-ID, Inc. raised USD 35 million in Series B funding led by investors Canapi Ventures, Fin Venture Capital, and TTV Capital. As of August 2024, the company is led by CEO Jack Alton. Neuro-ID’s primary product offerings focus on enhancing fraud detection by analyzing user behaviour during digital interactions. The products include behavioural analytics tools that detect anomalies in user behaviour, such as unusual patterns in typing, scrolling, or clicking. Neuro-ID’s solutions are integrated seamlessly into various platforms, providing continuous monitoring without adding friction to the user experience. The software features include account onboarding, account defence, and transaction protection in mitigating risks associated with bots, identity theft, and promotional abuse. By analyzing digital body language, the tool helps businesses detect fraud in real time, reduce false positives, and optimize user experiences. The firm caters to a diverse range of industries, including banking, lending, payments, and consumer financing. Neuro-ID, Inc. will use the November 2021 funding to accelerate its mission of unlocking conversion and optimizing fraud screening for digital organizations of all sizes.

Current Investors

TTV Capital, Canapi Ventures, Fin Venture Capital

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Primary Industry

Software

Sub Industries

Web Applications, IT Security/Cybersecurity, Application Integration Software, Analytics & Performance Software

Website

www.neuro-id.com

Verticals

Artificial Intelligence, Cloud Computing

Total Amount Raised

Subscriber access only

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