Midnight Oil Agency

Midnight Oil Agency is a marketing solutions provider that enhances brand visibility through creative development and advanced production techniques, serving diverse global clients in various sectors. Founded in 1978 in Burbank, US, Midnight Oil Agency specializes in comprehensive marketing solutions. The founders, Betty Morey, Mahir Hossein, and Vanessa Castillejo, established the company with a focus on innovative marketing strategies. In 2016, Midnight Oil was acquired by Imagine!

Print Solutions Inc, a portfolio company of Oak Hill Capital Partners. Midnight Oil specializes in a comprehensive suite of marketing solutions designed to enhance brand visibility and engagement. Their core offerings encompass creative development, pre-media services, print production, and custom fabrication, facilitating the transformation of concepts into compelling marketing campaigns. The company leverages innovative 3D design and advanced engineering to ensure brand consistency and integrity throughout the production process.

End users of Midnight Oil's services include global brands across various sectors, including retail and consumer goods, where the need for high-quality visual marketing is paramount. The company operates primarily within the North American market, serving clients in urban centers such as Los Angeles, Minneapolis, Chicago, and Charlotte, thereby positioning itself to address diverse marketing challenges within these regions. Midnight Oil generates revenue through business-to-business transactions, offering tailored marketing solutions to a diverse clientele. Clients engage with the company on a project basis, utilizing its extensive capabilities in marketing production and design.

The transaction structure typically involves contractual agreements for specific projects, allowing clients to access services ranging from print production to full-scale motion campaigns. While specific pricing details for individual services are not disclosed, the company’s offerings include unique capabilities such as its proprietary color system and advanced fabrication techniques. These services are particularly appealing to clients seeking to implement effective marketing strategies that drive consumer engagement and enhance brand presence in competitive retail environments. With the acquisition by Imagine!

Print Solutions Inc in July 2016, Midnight Oil plans to leverage new resources for expanding its service offerings. Upcoming initiatives include the development of new marketing products and enhancements to existing services, although specific release dates are not disclosed. The company aims to enter additional markets outside North America, targeting regions such as Europe and Asia by 2025 to increase its global reach. The recent acquisition funding will support these strategic growth initiatives, enhancing its capabilities and market presence.