Malentille.com

Malentille. com operates as an online retailer specializing in the sale of contact lenses and related optical products, catering to customers seeking effective vision correction solutions. Malentille. com specializes in providing optical products, particularly contact lenses, for consumers across Europe.

Founded by Alex Bessonov, the company was acquired by Alain Afflelou from M6 in October 2016. The headquarters is located in Paris, France, and the firm has successfully engaged in one investment deal as of October 3, 2016. Malentille. com by Afflelou specializes in the online sale of contact lenses and related optical products, providing a comprehensive solution for customers requiring vision correction.

The core offerings include a wide variety of lenses, such as monthly, bi-monthly, and daily disposable options, as well as colored lenses and maintenance products. The company's services are tailored to meet the needs of approximately 98% of contact lens wearers, incorporating a loyalty program that rewards customers with points redeemable for discounts on future purchases. Malentille. com serves a diverse client base across multiple geographical markets, specifically targeting consumers in France and other European countries, capitalizing on its integration within the Afflelou group to access competitive pricing and favorable relationships with lens manufacturers.

Revenue generation for Malentille. com primarily occurs through direct-to-consumer transactions, where customers place orders for contact lenses and related products on the website. Each transaction allows the customer to accumulate loyalty points that can be utilized for discounts on subsequent purchases, enhancing customer retention and repeat buying. The pricing structure varies by product type, with specific pricing for brands like Acuvue, Air Optix, and Biofinity, among others, facilitating clear purchasing decisions for consumers.

The business model is straightforward, focusing on online sales with provisions for delivery, customer support, and educational resources regarding lens usage and care, thereby supporting a seamless purchasing experience. Malentille. com is focused on launching new product lines, including innovative contact lens solutions designed for enhanced comfort and convenience, set for release in the upcoming year. The company aims to expand its market presence into additional European countries, with a goal of penetrating these new markets by the end of 2024.

Recent funding from the acquisition by Alain Afflelou in October 2016 will be utilized to support these growth initiatives, enhancing product development and marketing efforts to reach a broader audience.