MAD Maps, Inc.

MAD Maps, Inc. creates high-quality maps tailored for road trip enthusiasts, enhancing travel experiences with detailed scenic routes and exploration options for adventure seekers and families. Founded in 1999, MAD Maps, Inc. is headquartered in San Francisco, US.

The company focuses on producing quality maps for travelers and has successfully completed 2 deals. Jennifer Lefferts, the founder, has a history of creating mapping solutions that cater to both local and international markets. MAD Maps specializes in offering a diverse range of high-quality maps designed for road trip enthusiasts and travelers. Their core product offerings include state maps, city maps, and themed travel routes, all intended to enhance the travel experience by providing users with detailed scenic routes and exploration options.

The maps cater to different preferences, such as the "Rides of a Lifetime" series, which showcases exceptional road trips across various regions. MAD Maps targets adventure seekers, families, and outdoor enthusiasts looking for recreational activities, primarily serving markets in the United States and select international locations. The company’s extensive range of maps is designed to assist users in planning memorable journeys and discovering hidden gems along the way. MAD Maps operates a direct-to-consumer sales model, generating revenue through the sale of its individual maps and map packs.

Customers purchase products via the company’s online platform, with transactions typically involving a one-time payment for each map or compilation. The pricing structure varies by product, with individual maps starting at approximately USD 14. 95 and more comprehensive pack offerings available at higher price points. The company also offers seasonal promotions and discounts, enhancing the appeal of its products to a wider audience.

Additionally, MAD Maps engages in partnerships with organizations to provide exclusive discounts, further solidifying its revenue base while expanding its customer reach. MAD Maps is focused on expanding its product offerings and geographic reach. The company is currently designing new themed map series aimed at enhancing travel experiences and plans to launch these products in the upcoming year. Furthermore, MAD Maps is targeting international markets for expansion, specifically looking to penetrate European and Asian travel markets by the end of 2024.

Recent changes in investment, particularly with Duff Ackerman & Goodrich Private Equity's exit, suggest a poised strategy for growth and development in these new ventures.