Laurel Outdoor Advertising

Laurel Outdoor Advertising specializes in outdoor advertising solutions, transforming public spaces into impactful platforms for brand visibility and consumer engagement. Laurel Outdoor Advertising is focused on outdoor advertising solutions, providing services that enhance brand visibility in high-traffic areas. Founded in 2000, the company is headquartered in Metairie, US. Dana Pecoraro serves as the CEO.

In May 2019, Vector Media, a portfolio company of Spire Capital, acquired Laurel Outdoor Advertising; financial terms of the deal were not disclosed. Laurel Outdoor Advertising offers a range of outdoor advertising services, including bus advertising and bus shelter advertising. These products leverage prominent locations and innovative display technologies to engage audiences effectively. The company primarily serves urban markets across the United States, catering to a diverse array of clients from various sectors, including consumer goods and entertainment.

Laurel Outdoor Advertising generates revenue through contracts with brands for advertising placements across their outdoor platforms. Clients engage in B2B transactions to purchase advertising space, with pricing based on location, campaign duration, and selected advertising medium. Revenue streams include both one-time campaign fees and longer-term contracts, facilitating measurable results for clients. As of May 2019, following its acquisition by Vector Media, Laurel Outdoor Advertising is positioned to leverage additional resources for expansion.

The company aims to enhance its product offerings with new digital display solutions and is exploring opportunities to penetrate additional urban markets across the US by 2021. Recent funding will support these initiatives, aiming to increase visibility and engagement through innovative advertising technologies.