Kubient, Inc.
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Kubient, Inc. - overview
Established
2017
Location
New York, NY, US
Primary Industry
Software
About
Kubient, Inc. specializes in AI-driven solutions for ad fraud prevention and offers a programmatic marketplace that enhances advertising efficiency and transparency for buyers and sellers alike. Founded in 2017 in New York, US, Kubient, Inc. focuses on providing AI-powered ad fraud prevention solutions.
The company has undergone no significant pivots in its business strategy since inception. Paul Roberts serves as the CEO and founder. Kubient has successfully raised a total of USD 12. 50 mn through its IPO in August 2020, where it sold 2.
5 million shares at USD 5 per share on NASDAQ, marking the final stage of its funding as all VC investors have exited their stakes. Kubient offers a comprehensive suite of products focused on AI-powered ad fraud prevention and an omnichannel programmatic marketplace. The core product, KAI, is integrated within the Audience Marketplace, providing pre-bid fraud protection that enhances the transparency and efficiency of transactions for both buyers and sellers. Kubient utilizes artificial intelligence and machine learning to analyze 100% of ad inventory for potential fraud before any ads are served, ensuring a fraud-free environment.
The company serves over 1,000 advertisers and more than 20,000 publishers primarily in North America and Europe, addressing significant pain points faced by agencies and brands in the digital advertising landscape. In 2022, Kubient generated revenue of USD 2,403,408 with an EBITDA of USD -13,920,579. The company’s revenue model is primarily driven through its Audience Marketplace and tailored services aimed at addressing ad fraud, fostering a B2B model that encourages partnerships with advertisers and publishers. Clients can access flagship products like KAI through subscription-based models, ensuring ongoing support and updates as technology evolves.
Kubient plans to utilize the USD 12. 50 mn raised during its IPO to enhance existing products and develop new solutions that cater to emerging market needs. The company aims to expand its footprint in North America and Europe while exploring new geographical markets by the end of 2024. Through this growth strategy, Kubient will focus on delivering innovative products designed to address the evolving challenges in the ad tech industry.
Current Investors
Ben Jen Holdings LLC, GPL Ventures, Trajectory Capital
Primary Industry
Software
Sub Industries
Advertising Agencies & Media Buyers, Sales & Marketing Software, Analytics & Performance Software
Website
www.kubient.com
Verticals
AdTech, Artificial Intelligence
Company Stage
Mature
Total Amount Raised
Subscriber access only
Kubient, Inc. - timeline of key events
Kubient, Inc. - financials
| Fiscal Year Ended | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 |
|---|---|---|---|---|---|
| Revenue (USD) | 106,400,000 | 177,600,000 | - | - | - |
| % Revenue Growth (YoY) | - | 66.9% | - | - | - |
| EBITDA (USD) | (3,700,000) | (3,300,000) | - | - | - |
| Operating Income (USD) | (3,700,000) | (3,300,000) | - | - | - |
| Operating Margin | (3.5%) | (1.9%) | - | - | - |
| % EBITDA Margin | (3.5%) | (1.9%) | - | - | - |
| NET Income (USD) | (3,700,000) | (4,100,000) | - | - | - |
| % Net Margin | (3.5%) | (2.3%) | - | - | - |
Kubient, Inc. - employee data
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