Konges Sløjd ApS

Konges Sløjd ApS is a Copenhagen-based company specializing in high-quality children's products, including clothing, accessories, and home goods, aimed at meeting the needs of modern parents and caregivers. Founded in 2014 in Copenhagen, Denmark, Konges Sløjd ApS focuses on creating premium products for children. The company has not undergone any significant pivots in its business strategy. Emilie Konge, the CEO, has a background in children's product design.

Konges Sløjd received investment from 3i and management in June 2022 to support its growth strategy. Konges Sløjd offers a diverse range of children's products, concentrating on high-quality clothing, accessories, and home goods. Key product categories include apparel like dresses, tops, bottoms, and swimwear, alongside essential items such as bibs, bags, and pacifiers, catering to parents looking for stylish yet functional solutions. The brand's products target a global market with significant sales in Canada, the United States, and various European countries, including Denmark, Germany, and the United Kingdom.

In 2023, Konges Sløjd reported an EBITDA of USD 12. 97 mn, primarily generated through direct-to-consumer sales via its online platform and partnerships with retailers and wholesalers. The company's sales model allows customers to purchase individual products directly from the website or from retail partners, offering flexibility in the shopping experience. Konges Sløjd plans to utilize its recent funding from June 2022 to further expand into new markets across Europe, Asia, and the United States.

The investment will support the launch of upcoming product lines, enhancing their offerings for a contemporary audience. Focused on international growth, the company aims to strengthen its presence in these key markets.