Human Race

Human Race is a UK-based company specializing in the organization of mass participation sporting events, including triathlons, cycling, and running, aimed at diverse participants ranging from beginners to seasoned athletes. Founded in 1999 in the UK, Human Race focuses on organizing mass participation events. The company was acquired by Amaury Sport Organisation in October 2016. The founder, Egor Tomilin, has a history in the sporting event sector, contributing to the company's evolution in event management.

Human Race specializes in organizing various mass participation sporting events, prominently including the Cancer Research UK London Winter Run, adidas Manchester Marathon, Manchester Half, and Dragon Ride. These events cater to a wide array of participants, from novices to elite athletes, promoting fitness, competition, charity fundraising, and community engagement. The company operates primarily within the UK and collaborates with established brands to enhance its event offerings. Human Race generates revenue primarily through entry fees for its events, corporate sponsorships, and custom corporate event services.

Participants register and pay online for events, benefiting from options like group registrations. Major events like the adidas Manchester Marathon attract thousands, contributing significantly to revenue through entry fees and sponsorships. The pricing structure accommodates various participants, thus enhancing revenue potential. Following the acquisition by Amaury Sport Organisation in October 2016, Human Race aims to expand its event portfolio and will be introducing new mass participation sporting events.

The company is targeting growth in new geographic regions across Europe by 2025, leveraging recent funding to enhance its marketing strategies and operational capabilities to support these initiatives.