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Gljy

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Year established

1964

Location

Chengdu China

Primary Industry

Consumer Products

About

Based in Qionglai, China and founded in 1962, Gljy is an original wine supplier with 100 employees. From 2013 to 2018, it has transformed from selling original wine to producing branded wine, creating a brand of light bottle wine, Guangliang. At the beginning of the brand establishment, it received angel round investment from Ether Capital. In 2020, it also has received investment from Hillhouse Ventures, XVC, BAI Fund and Jager Capital. The company provides liquors named after three years of different proportions of grain base wine content for consumer groups between 30-50 years old. Guangliang Wine Industry builds consumer brands with data and de-packaging. It uses a digital and transparent way to define light bottle wine. It also has a marketing team to promote its brand and increase the company’s revenue. The company’s revenue is generated by selling wine. Its main products are Guangliang 19, Guangliang 39 and Guangliang 59. Its sales are mainly offline channels, while online sales focus on brand exposure. 70% of the channel terminals that realize revenue are retail channels, and most of the rest are catering channels. In 2019, the company generated operating income of RMB 100 million. In the future, The company will expand other channels such as supermarkets and the annual terminal sales are planned to be 3 billion.
Current Investors
Ether Capital, XVC, GL Ventures

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Primary Industry
Consumer Products
Sub Industries
Alcoholic Beverages, Retail
Website
www.gljy.vip
Company Stage
Series B
Total Amount Raised
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