Gimbal Brothers, LLC

Gimbal Brothers, LLC is a confectionery company specializing in gourmet licorice products, including unique shapes and flavors. Their offerings cater to a diverse audience, appealing to both traditional and modern candy lovers. Gimbal Brothers, LLC, founded in 1898, operates from its headquarters in San Francisco, US, focusing on the production of gourmet licorice. The company was acquired by Bettera Brands, LLC in April 2017, enhancing its distribution capabilities.

Jay Hardy is the founder of the company, which has completed a total of 1 deal. Gimbal's specializes in producing a variety of confectionery products, primarily gourmet licorice varieties such as Scottie Dog-shaped licorice in flavors like black and strawberry. Their products target both traditional candy enthusiasts and those seeking unique treats, ensuring wide accessibility across multiple markets, including the United States and Canada. They serve specialty candy shops, grocery chains, and online retailers.

Gimbal's generates revenue through direct sales of confectionery products to retail and wholesale partners, focusing on bulk orders for profitable resale. Their pricing strategy centers around flagship products, allowing retailers to maintain competitive markups. The company benefits from a robust distribution network, facilitating efficient product delivery to both physical and online stores. Gimbal Brothers, LLC aims to expand its product line by introducing new licorice flavors and shapes in 2024.

The company plans to penetrate new geographic markets, specifically targeting Europe and Asia by 2025. The acquisition by Bettera Brands, LLC will support these initiatives, allowing Gimbal's to leverage larger distribution networks and enhance its market presence.