Frosty Boy Holdings Pty Ltd.

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Frosty Boy Holdings Pty Ltd. - overview

Established

1976

Location

-, QLD, Australia

Primary Industry

Food

About

Frosty Boy Holdings Pty Ltd is an Australian company specializing in the production and supply of premium soft serve bases, catering to food service clients with a range of innovative dessert solutions. Founded in 1976 in Yatala, Australia, Frosty Boy Holdings Pty Ltd produces high-quality soft serve bases for the food service industry. The company has not undergone any significant pivots in its business strategy. It was acquired in December 2016 by Advent Partners and the company's management for AUD 35.


5 million. The CEO is Dirk Pretorius. Frosty Boy specializes in producing and supplying premium soft serve bases, including vegan options and various flavor sachets. Their products cater to the diverse needs of food service businesses, enabling the creation of a wide array of frozen desserts from traditional soft serve cones to innovative milkshakes.


Their clientele comprises restaurants, cafes, and dessert shops, primarily operating in Australia, New Zealand, and various Asian markets, where the demand for frozen desserts is increasing. Frosty Boy generates revenue through direct sales to food service businesses and partnerships with distributors. The company operates mainly via a B2B model, facilitating bulk orders of soft serve bases with a pricing structure that includes volume discounts. Key products like Classic Vanilla and Vegan Coconut soft serve options are priced to reflect their premium quality while remaining competitive.


Frosty Boy has established long-term relationships with clients, enhancing customer loyalty and repeat business. Frosty Boy plans to leverage the recent acquisition funding from Advent Partners to enhance its product offerings and expand into new markets. The funding will support the development and launch of new dessert products aimed at increasing market share in the Asia-Pacific region. They are targeting expansion into additional Asian markets by 2025, aiming to meet the growing demand for high-quality frozen dessert products.


The most recent funding round, completed in December 2016, amounted to AUD 35. 5 million.


Current Investors

Advent Partners

Primary Industry

Food

Sub Industries

Other Food Products, Food & Beverage Distribution

Website

www.frostyboy.com

Verticals

Manufacturing

Company Stage

Mature - Buyout

Total Amount Raised

Subscriber access only

Frosty Boy Holdings Pty Ltd. - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
BuyoutCompletedFrosty Boy Holdings Pty Ltd.-

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