Fresh Eight Ltd Asset Profile

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Year established

2014

Location

London UK

Primary Industry

Software

About

Based in London, UK, and founded in 2014 by Andrew Sharland, Fresh Eight Ltd provides a marketing automation platform for the sports betting industry. Currently, the company’s customers include FanDuel, Entain, William Hill, and LeoVegas, as well as ESPN, CBS Viacom, NBC Sports, and News UK. In 2021, Sportradar AG acquired Fresh Eight Ltd. Fresh Eight Ltd works with the sports betting and casino industries to provide a marketing automation platform through personalized messaging solutions to improve advertising and returns. The platform designed to connect sport fans with the operator by the use of programmatic, video channels, and affiliate platform integrations.

Current Investors

Sportradar Group AG

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Primary Industry

Software

Sub Industries

eMarketing/Digital Marketing, Public Relations & Communications, Casinos & Gambling, Application Integration Software, Customer Relationship Management, Sales & Marketing Software, Systems Management Software

Website

www.fresh8gaming.com

Verticals

AdTech, Artificial Intelligence, Cloud Computing, Mobile Apps, Social Media

Company Stage

Add-on

Total Amount Raised

Subscriber access only

Deals

Deals Type
Add-on

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Fresh Eight Ltd	04 Mar 2021

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