Fitpass, S.A.P.I. de C.V.

Fitpass, S. A. P. I.

de C. V. operates a flexible fitness membership service in Mexico, providing users with extensive access to a diverse range of gyms and fitness studios, enhancing their workout experiences. Founded in 2016, Fitpass México offers a unique membership model that allows users to access over 2,000 gyms and fitness studios across Mexico City, Mexico.

The company was established by Liza Schvartzman, who also serves as CEO. While there is no record of significant pivots in business strategy, Fitpass has secured two funding deals, the latest completed on April 29, 2019, when Soldiers Field Angels and Sports Capital Advisors exited their stake in the company. Fitpass México offers a comprehensive membership model, granting access to over 2,000 gyms and fitness studios across Mexico, enabling members to participate in more than 400,000 classes covering various workout styles. The core service addresses the need for accessibility to quality fitness experiences, appealing to urban dwellers and fitness enthusiasts.

Additionally, it features a beauty segment, Fitpass Beauty, providing wellness services to meet diverse consumer needs. Fitpass México generates revenue through various subscription models, including the Classic and Pro memberships priced at MXN 1,170 and MXN 2,590 per month, respectively. The company also offers a 10 Pack Pro membership for MXN 1,880, allowing for ten class reservations per month. Furthermore, the Fitpass Beauty service plan is priced at MXN 480 for five service sessions, enhancing its revenue generation through direct-to-consumer business and partnerships with fitness studios and beauty salons.

Fitpass México plans to further expand its service offerings and geographic reach by targeting additional Latin American markets. While specific new products and release dates are not disclosed, the company aims to utilize insights gained from previous funding rounds to bolster these initiatives. The latest funding round, concluded on April 29, 2019, involved the exit of Soldiers Field Angels and Sports Capital Advisors, reflecting strategic shifts aimed at supporting growth in new regions.