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FitLift

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Year established

2020

Location

Seattle WA US

Primary Industry

Software

About

Based in Washington, US, and founded in 2020 by Eric Atcheson (COO), and Blaine Killen, FitForm Technologies Inc, dba FitLift, is a wearable device for college athletes that tracks people's weightlifting form in real-time and gives trainers feedback on athletes' technical execution. In October 2021, FitLift raised USD 100,000 in venture funding from Softeq Venture Fund. The firm’s customer base includes gym-goers, serious athletes, strength programs, and sports teams. The firm offers wearables that can be attached to various gym equipment and monitored through smartphones and gives feedback on an athlete’s peak velocity, depth, lean, rep completion, and the execution of the exercise to help trainers take corrective action immediately and thus prevent injuries during workout and prevent unhealthy working habits. The firm offers a FitLift device and a 30-day mobile subscription for 30 days at $199.99 and a Pro plan for $349.99 for an annual subscription. The software alone without the device is billed at $19.99 every month.
Current Investors
Softeq Venture Fund

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Primary Industry
Software
Sub Industries
Monitoring Equipment, Analytics & Performance Software
Website
www.fitlift.com
Verticals
Mobile Apps, Wearables & Quantified Self
Company Stage
Early Stage
Total Amount Raised
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