Fender Gripper

Fender Gripper specializes in the production of high-quality automotive fender covers, providing protection for vehicles during maintenance. Their innovative products cater to both automotive professionals and enthusiasts, ensuring superior functionality and durability. Founded in 1980 and headquartered in Tyler, US, Fender Gripper manufactures protective automotive accessories. The company was acquired by Drake Automotive Group Inc.

, a portfolio company of Huron Capital Partners, in November 2016, with no financial terms disclosed. Fender Gripper produces high-quality fender covers, including the Original Fender Gripper, designed to protect vehicles from scratches and impacts. Utilizing unique automotive PVC foam padding, the covers offer a superior grip and are 100% washable, resistant to petroleum-based chemicals. The company also provides a variety of design options, including officially licensed automotive logos, appealing to automotive repair shops, car enthusiasts, and collectors across North America, Europe, and Asia.

Fender Gripper generates revenue through direct sales of its automotive accessories, mainly focusing on the Original Fender Gripper. Sales occur via a direct-to-consumer model and partnerships with automotive aftermarket retailers and wholesalers. Their pricing structure reflects the premium quality of their fender covers, which cater to both individual consumers and B2B clients, thereby enhancing their distribution across North America and parts of Europe. Fender Gripper is likely to focus on expanding its product line with new fender cover designs and accessories.

The company aims to enter additional markets in Europe and Asia by 2024. The funding from its recent acquisition will support these product development and market expansion strategies.