Eterneva, Inc.

Eterneva, Inc. is a U. S. -based company specializing in the transformation of cremated remains into memorial diamonds, providing a unique way to honor the lives of loved ones and pets through bespoke jewelry.

Eterneva, Inc. was founded in 2015 in Austin, Texas, operating as a memorialization service. The company has not undergone significant pivots in its business strategy. It is led by CEO and founder Adelle Archer, who has experience in creating innovative consumer products.

Eterneva raised USD 10 mn in Series A funding on July 8, 2021, led by Tiger Management, with additional participation from Goodwater Capital, Capstar Ventures, and Next Coast Ventures. The total amount raised to date is USD 10 mn. Eterneva specializes in creating memorial diamonds from ashes, providing a process that converts cremated remains into high-quality, customizable diamonds. They offer a range of diamond options, including colorless and colored variants, with services targeting clients in North America and Europe, including operations in Germany and Switzerland.

Their offerings include bespoke diamond rings, pendants, and other jewelry items designed to provide personalized memorialization for both humans and pets. Eterneva generates revenue through direct-to-consumer transactions focused on the sale of memorial diamonds and related jewelry. Their business model emphasizes individualized customer experiences, where clients collaborate with Eterneva’s team to create custom designs. Pricing is transparent, and clients typically submit the ashes along with their preferences for the diamond's characteristics.

This client-centric approach ensures that the memorial products provided are both meaningful and unique. Following their Series A funding round in July 2021, Eterneva plans to utilize the USD 10 mn raised to enhance product offerings and improvements. The company is working on the development of new diamond products and aims to expand its market presence, particularly into additional regions across Europe and North America, by the end of 2022. These initiatives will help Eterneva to further establish itself in the memorialization industry.