Eat Real Snacks Asset Profile

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Year established

2014

Location

Leicester UK

Primary Industry

Food

About

Based in Leicester, UK, and founded in 2014, Eat Real Snacks produces healthy snacking options and was launched in response to the growing demand for ‘free from’ and vegan snacks. In February 2021, The company was merged with Proper, a snacking company that offers vegan crisps, integrating both companies as one group but will still continue to operate under their respective brand names. Eat Real Snacks offers a range of plant and grain-based snacks including hummus chips, lentils chips, quinoa chips and puffs, cheese straws, veggie straws, and organic chips. The company generates revenue by distributing its products to major supermarkets and through major e-commerce platforms. Following the merger with Proper in February 2021, the combined company plans to expand geographically and provide new product offerings.

Primary Industry

Food

Sub Industries

Snack Foods, Food & Beverage Distribution

Website

www.eatreal.co.uk

Verticals

Manufacturing

Total Amount Raised

Subscriber access only

Deals

Deals Type
Merger

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Catapult Enterprises Ltd., Eat Real Snacks	26 Feb 2021

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